A Major Factor Contributing to the Growth in the Use

question 15

Multiple Choice

A major factor contributing to the growth in the use of direct marketing IMC efforts is

• A)reduced government regulation of deceptive advertising practices.
• B)expanded use of personal selling.
• C)a shift from objective-and-task to rule-of-thumb budgeting.
• D)increased use of credit and debit cards, and online shopping by consumers.
• E)the reduction in IMC noise, allowing for a decreased lagged effect.

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Definitions:

Marginal Revenue

It refers to the additional income earned from selling one more unit of a good or service.

Demand Schedule

A table that lists the quantity of a good or service that consumers are willing to buy at various prices.

Total Revenue Schedule

A table or graph that shows the total revenue a firm can expect to receive at various levels of output, assuming a constant price.

Demand Linear

A relationship in economics where the amount of a good or service demanded changes linearly with its price.