When Purchasing Books on Amazon

question 69

Multiple Choice

When purchasing books on Amazon.com, customers are shown other books and a message saying "Customers who purchased [your book] also purchased . . ." This is an example of

• A)mass media advertising.
• B)publicity.
• C)public relations.
• D)sales promotions.
• E)direct marketing.

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Definitions:

Treasury Bill

Short-term government securities issued at a discount from the face value and mature in a year or less, representing a secure investment.

Simple Interest

Interest calculated only on the principal amount, or the initial sum of money invested or loaned.

Market Rate

The prevailing interest rate available in the marketplace for investments, loans, and deposits.

Simple Interest

Interest calculated only on the principal amount, or the original sum of money lent or invested, without compounding.