Lamar Is Assessing the Long-Term Effectiveness of His Firm's IMC

question 70

Multiple Choice

Lamar is assessing the long-term effectiveness of his firm's IMC efforts. He will probably analyze the firm's success in

• A)expanding customer loyalty by closing the feedback loop.
• B)increasing market share, sales, and customer loyalty.
• C)increasing inquiries, awareness, and trial of her firm's services.
• D)shifting customers to rule-of-thumb budgeting.
• E)increasing the lagged effect.

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Definitions:

Mastication

Process of chewing.

Chemical Digestion

The process by which food is broken down by enzymes and acids in the digestive system into substances the body can use.

Enteric Plexus

is a network of neurons in the walls of the digestive tract, helping regulate the digestive system's processes.

Myenteric Plexus

Plexus of unmelinated fibers and postganglionic autonomic cell bodies lying in the muscular coat of the esophagus, stomach, and intestines; communicates with the submucosal plexuses.