As Director of Marketing, Johan Uses Prior Sales and Communication

question 49

Multiple Choice

As director of marketing, Johan uses prior sales and communication activities to determine the present communication budget. This describes which method of IMC budgeting?

• A)reach and frequency
• B)track and decode
• C)objective-and-task
• D)rule-of-thumb
• E)sender-receiver

Understand the role of fixed and variable costs in costing methods.

Calculate the value of ending inventory under both absorption and variable costing.

Understand the concept of contribution margin.

Analyze the impact of cost structure on gross margin and contribution margin.

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Definitions:

High Public Visibility

The extent to which an organization, individual, or product is widely recognized and featured in mainstream media and public discourse.

Binge Watching

Binge watching is the practice of watching multiple episodes of a television series or an entire film series in rapid succession.

Streaming Services

Platforms that deliver content, such as music, movies, and television shows, over the internet, allowing users to watch or listen on demand.

Infomercials

Extended TV commercials that contain detailed information about a product, often including demonstrations and testimonials.