Examlex
In U.S. markets, there are many substitute products for Head & Shoulders dandruff shampoo, suggesting the price elasticity of demand for Head & Shoulders is high.
Self-Esteem
An individual's subjective evaluation of their own worth or abilities.
Better Than Average Effect
The tendency to rank oneself higher than most people on positive attributes.
Self-affirmation
Self-affirmation involves focusing on important personal values and strengths, which can help maintain self-worth and reduce defense reactions to threats.
Self-verification
The tendency for individuals to seek confirmation of their self-concept, whether positive or negative, from the external environment.
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