To Estimate Reach in Terms of Electronic Media, Marketers Can

question 22

Multiple Choice

To estimate reach in terms of electronic media, marketers can use the click-through rate (CTR) . To do so, they need to know the number of clicks and

• A)the number of destinations.
• B)the number of impressions.
• C)the cost per click.
• D)how much time consumers spend viewing the ad or page.
• E)the total number of clicks recorded by the industry.