Company X Allocated a Large Budget for Web-Based Communication to Promote

question 77

Multiple Choice

Company X allocated a large budget for web-based communication to promote its products. To determine the effectiveness of these communications, it should use ________ to measure how much time viewers spend on particular web pages, the number of pages they view, how many times users click banner ads, which website they came from, and so on.

• A)gross rating points
• B)web-tracking software
• C)Google AdWords
• D)social media analytics
• E)Internet media

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Definitions:

Jung

Carl Jung was a Swiss psychiatrist and psychoanalyst who founded analytical psychology, known for his theories on the collective unconscious, archetypes, and the process of individuation.

Erikson

Refers to Erik Erikson, a developmental psychologist known for his theory on the psychological development of humans across eight stages of life.

Personality Development

The process by which personality is formed as the result of the interplay between individual characteristics, environmental factors, and life experiences.

Old Age

A period in a person's life characterized by advanced age, often considered to start in the late 60s or early 70s, associated with retirement, transitioning lifestyles, and increased focus on health.