Paulo's Family Has Owned and Operated a Small Chain of Conventional

question 137

Multiple Choice

Paulo's family has owned and operated a small chain of conventional supermarkets for many years. Competition from a variety of other kinds of retailers has adversely affected the business. To address the new competitive reality, Paulo wants to apply what he recently learned as a marketing major and he has recommended that his family's business should

• A)emphasize fresh, locally sourced perishables.
• B)target the broadest possible customer base.
• C)eliminate customer frills and extras.
• D)offer fewer private-label brands.
• E)offer more national brand packaged goods and few perishables.

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Definitions:

Circular Rug

A rug in the shape of a circle, often used as a decorative piece in homes.

Radius

The measurement from the middle of a circle to a point on its outer boundary.

Percent

A ratio or fraction expressed as part of 100, used to describe proportions, rates, or relative quantities.

Unit Price

The cost per unit of quantity, making it easier to compare the cost of items that are sold in different quantities.