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Benton manages a building supply company. He wants to invite 20 of his most valuable building-contractor customers to a golf outing and party. Benton will likely use the firm's ________ to identify these customers.
Physiological Forces
Factors related to the physical and biological functions of organisms that affect behavior, health, and well-being.
Unconscious Fears
Fears that reside within the unconscious mind, affecting behavior and thought processes without the individual's awareness.
Cultural Norms
Are the shared expectations and rules that guide behavior of people within social groups.
Constructs
Psychological categories or concepts that represent behaviors or experiences, often used to understand and predict human actions and attitudes.
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