Marketing Channel Management Adds Value Because It Gets Products to Customers

question 10

True/False

Marketing channel management adds value because it gets products to customers efficiently, quickly, and at low cost.

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Definitions:

Consumer Surplus

The gap between the total price consumers are prepared and able to pay for a service or product and the amount they really pay.

World Price

The international market price of a product or commodity, influenced by global supply and demand conditions.

Free Trade

An economic policy that allows imports and exports between countries with minimal or no barriers to trade, such as tariffs or quotas, encouraging international commerce.

Imported

Brought into a country from abroad for the purpose of selling.