One Difficulty Associated with Using Advertising as Part of a Marketer's

question 3

Multiple Choice

One difficulty associated with using advertising as part of a marketer's IMC efforts is

• A)it is hard to break through the clutter of other messages targeted for the same audience.
• B)it is more expensive than personal selling.
• C)it works only when communicating to the most uninformed consumers.
• D)government regulations have significantly decreased allowable advertising frequencies.
• E)it is considered old-fashioned by many younger consumers.

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Definitions:

Personal Gain

This refers to advantages or benefits that an individual receives or hopes to receive from a situation or activity, often at the expense of others.

Reciprocal

Involving a mutual exchange or relationship in which both parties give and receive something of equal value.

DSM-5

Used extensively by healthcare experts, the Fifth Edition of the Diagnostic and Statistical Manual of Mental Disorders is the definitive resource for identifying mental health issues.

Personality Disorders

A category of mental disorders characterized by enduring maladaptive patterns of behavior, cognition, and inner experience, exhibited across many contexts and deviating from those accepted by the individual's culture.