Consumers Generally Believe That ________ Is One of the Most

question 2

Multiple Choice

Consumers generally believe that ________ is one of the most important factors in their purchase decisions.

• A)promotion
• B)place
• C)policy
• D)perception
• E)price

---

Definitions:

Personality

The collection of elements and aspects that contribute to a person's singular character.

Introversion/Extraversion

A personality dimension that describes the extent to which individuals are outgoing and gain energy from social interaction, versus those who are more reserved and gain energy from solitude.

Heritable

A characteristic or trait that can be passed from parents to their offspring through genes.

Trait Approach

A perspective in psychology that focuses on the identification and measurement of specific personality traits to understand individual differences.