For a Brand Name to Be Effective, It Needs to Be

question 36

Multiple Choice

For a brand name to be effective, it needs to be

• A)easy for consumers to recognize and remember.
• B)a catchy, tongue-twisting phrase.
• C)a visual image containing human characters.
• D)generic, so it can be applied to as many products as possible.
• E)associated with a sports or movie superstar.

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Definitions:

Forgeries

The fraudulent making or alteration of a document with the intent to deceive or harm.

Acceptance

Within the realm of contract law, the process by which one accepts the conditions of a proposal, thus forming a legally binding agreement.

Draft

A preliminary version of a piece of writing or a plan for something, subject to revisions or edits.

Breach of Warranty

The violation of a guarantee or promise regarding the quality or condition of a product.