In Developing Marketing Strategies, Why Is Price Often the Most

question 18

Multiple Choice

In developing marketing strategies, why is price often the most challenging of the four Ps to manage?

• A)most managers feel it is the least important element of the marketing mix
• B)it is the least understood element of the marketing mix
• C)it has to be based on the promotion budget for the product
• D)it is difficult to calculate markups for products
• E)managers don't understand the relationship between benefits and costs

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