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Why Should a Marketer Try to Measure the Success of a Communications

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Why should a marketer try to measure the success of a communications effort?


Definitions:

Audience Access

The ability of a target audience to easily find or be exposed to certain media or content.

Easy To Use

Describes a product, service, or system that is straightforward and simple for users to operate or navigate.

Informative Nomenclature

A system of names used in an art or science for the purpose of classification and organization.

Navigational Flow

The path users follow when interacting with a website or application, crucial for usability and user experience.

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