Maria Believes That the Best Way to Drive Traffic to the Store

question 72

Multiple Choice

Maria believes that the best way to drive traffic to the store is by offering "buy one, get one free" for bread and orange juice. Two items that almost every customer will want and when they are in the store, they will purchase additional items. What type of pricing strategy does Maria want to use?

• A)bait-and-switch
• B)deceptive reference prices
• C)predatory
• D)loss-leader
• E)price skimming

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Definitions:

Vascular Tissue

Specialized tissue in plants that involves the transport of water and nutrients.

Guard Cells

Specialized cells in the epidermis of leaves and stems that control the opening and closing of stomata to regulate gas exchange.

Stomata

Small openings between two guard cells on the underside of leaf epidermis, through which gases pass.

Gas Exchange

The biological process by which organisms exchange oxygen and carbon dioxide with their environment, critical for respiration.