Examlex
How is consumer behavior affected by the "substitution effect"?
Specialty Store
A store that concentrates on selling one line of goods or services and carries a narrow but deep merchandise assortment.
Geofencing
The use of GPS or RFID technology to create a virtual geographic boundary, triggering a response when a mobile device enters or leaves a particular area.
Experiential Retail
A retail strategy that focuses on creating immersive shopping experiences that engage customers beyond traditional transactions.
Fan Apparel
Clothing and merchandise designed to show support for sports teams, players, or entertainment franchises, often featuring logos and themes.
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