Ana Is the Marketing Manager for a Shoe Store Chain

question 114

Multiple Choice

Ana is the marketing manager for a shoe store chain. She uses a target return pricing strategy because her firm's primary objective is to

• A)increase profits.
• B)increase sales.
• C)decrease competition.
• D)build customer satisfaction.
• E)broaden the product line.

Recognize the role of supply chain dynamics and how sourcing strategies affect inventory levels.

Explain the grid technique and its purpose in determining facility locations.

Identify the characteristics and limitations of optimization models.

Assess the impact of new business opportunities and customer requirements on supply chain network design.

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Definitions:

Distributive Justice

Concerned that people are treated the same regardless of individual characteristics.

Procedural Justice

The fairness and transparency in the processes that lead to outcomes, emphasizing how decisions are made within organizations or societies.

Distributive Justice

The perceived fairness of how rewards and benefits are distributed among members of a group or society.

Equitable Policy

A policy that aims to ensure fairness and justice within the procedures, processes, and distribution of resources by an organization or government.