What Refers to the Variability in a Service's Quality

question 11

Multiple Choice

What refers to the variability in a service's quality?

• A)heterogeneity
• B)perishability
• C)service gap
• D)delivery gap
• E)communications gap

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Definitions:

Perceptual Process

The sequence of steps that involves receiving, selecting, organizing, interpreting, and responding to sensory information.

Private-label Item

A product that is manufactured by one company but sold under another company's brand, typically a retailer's brand.

Branded Item

A product or service that is marketed under a particular brand name, recognized for its quality, design, or performance.

Cardinal Rules

Fundamental principles that govern behavior or operations within an organization or system.