A ________ Gap Reflects the Difference Between Customers' Expectations and the Firm's

question 37

Multiple Choice

A ________ gap reflects the difference between customers' expectations and the firm's perception of those customer expectations.

• A)seniority
• B)knowledge
• C)standards
• D)delivery
• E)communication

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Definitions:

Balanced Dialogue

Balanced dialogue refers to a conversation or communication where both parties actively listen and participate equally, promoting understanding and collaboration.

Maximize Profits

The process or strategy aimed at increasing a company's earnings to the highest possible level.

Assumptive Close

A selling strategy where the salesperson proceeds as if the customer has made the decision to buy, concluding the transaction under this presumption.

Continuous-yes

A sales technique designed to get the customer to agree to smaller points or decisions continuously, leading to a higher likelihood of agreeing to the final ask.