Examlex

Solved

As Personal Computers Became Popular, the Sale of Typewriters Decreased

question 116

True/False

As personal computers became popular, the sale of typewriters decreased significantly and now typewriters are only used by a very small segment of consumers. Typewriters are in the maturity stage of the product life cycle.


Definitions:

Product Modification

The process of altering an existing product's features, quality, or performance to increase its value, appeal, or utility to consumers.

Sleep Wellness Provider

A service or entity that offers solutions and strategies for improving quality of sleep, often incorporating both products and advice.

Repositioning

The strategy of changing the marketing mix or perception of a product or brand among consumers to target a new market or segment.

Market Modification

The process of altering market strategies, such as product features or marketing mix elements, to adapt to changing consumer demands or to enter new markets.

Related Questions