Trent Is Conducting a Marketing Research Project

question 20

True/False

Trent is conducting a marketing research project. He is not sure what questions to ask or what types of consumers he should talk to. Therefore, Trent should begin by conducting quantitative research.

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Definitions:

Media

Various means of communication, such as television, radio, newspapers, and the internet, that reach large audiences.

Recreational Attitudes

The perspectives or feelings a person holds regarding leisure activities, which can influence the type and frequency of activities they engage in for enjoyment.

Safeguard

Measures or protocols implemented to protect people, information, or assets from harm or damage.

Teens

Individuals who are in the age group typically ranging from 13 to 19 years, undergoing the transitional stage of adolescence.