For New Product Marketers, Early Adopters Are Important Because They

question 94

Multiple Choice

For new product marketers, early adopters are important because they tend to be

• A)few in number.
• B)the first to adopt a new product.
• C)opinion leaders.
• D)fond of prototypes.
• E)alpha testing enthusiasts.

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Definitions:

Machine Hours

Machine hours refer to the total time that a machine is operated during a specific period, often used as a basis for allocating manufacturing overhead costs in cost accounting.

Units of Production

A method of depreciation that allocates the cost of an asset over its useful life based on the number of units it produces.

Departmental Overhead Rates

Specific overhead rates calculated for each department within a company, facilitating more accurate cost allocation.

Direct Labor Hours

The total number of working hours spent by employees directly involved in the production of goods or services.