As a Promotion Technique, Samples Are Often Used for New

question 103

Multiple Choice

As a promotion technique, samples are often used for new products when ________ will influence the diffusion of the product.

• A)relative advantage
• B)compatibility
• C)observability
• D)complexity
• E)trialability

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Definitions:

Contribution

The act of providing something, such as resources, ideas, or efforts, to achieve a common goal or enhance a collective work.

Fortune 500

An annual list ranking of the 500 largest US corporations by total revenue for their respective fiscal years.

Statistic

A numerical value that summarizes or describes a characteristic of a set of data.

Medical History

A record of information about an individual's health, including past illnesses, surgeries, allergies, and medications.