Jenni Belongs to a National Consumer Panel Created by a Market

question 77

Multiple Choice

Jenni belongs to a national consumer panel created by a market research company. She regularly receives samples of new products from a variety of firms and fills out questionnaires about the products. The samples are of products not yet introduced to the public. The national consumer panel Jenni is part of is engaged in

• A)premarket testing.
• B)product launch.
• C)test marketing.
• D)product development.
• E)concept testing.

---

Definitions:

Hypotheses

Proposed explanations made on the basis of limited evidence as starting points for further investigation.

Theory

A system of ideas intended to explain something, especially one based on general principles independent of the thing to be explained.

Nondirectional Research Hypothesis

A hypothesis that predicts a relationship or effect but does not specify the direction of the relationship.

Directional Research Hypothesis

A hypothesis that indicates the anticipated direction of the difference or relationship among variables.