A Good Friend of Yours Wonders Why You Always Seem

question 131

Essay

A good friend of yours wonders why you always seem to have the latest technology, long before anyone else. He then says, "I always want to wait until the bugs have been worked out. It saves me money and aggravation." Use diffusion of innovation theory to explain how you differ as consumers, and what this means to marketers.

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Definitions:

Summarize Benefits

Involves condensing key advantages or positive aspects of a product, service, or situation into a brief, clear presentation.

Buyer's Needs

The requirements or demands of a consumer that influence their purchasing decisions, including functionality, price, convenience, and status.

Assumptive Close

A sales technique where the salesperson assumes the customer has decided to make a purchase and proceeds with steps to finalize the sale, often leading to a sense of inevitability about the transaction.

Long-Term Customers

Clients or buyers who have been purchasing products or services from a business for an extended period, showing loyalty.