Examlex
What are characteristics of innovators? Why are innovators important to marketers?
Suggestibility
The degree to which an individual's beliefs, perceptions, or memories can be influenced by external factors such as ideas or misinformation.
Memory Sin
Errors or distortions in the recall of memories, often categorized into specific types such as transience, absent-mindedness, or misattribution.
Misattribution
Misattribution occurs when a memory or idea is mistakenly assigned to the wrong source, often resulting in false or altered memories.
Commission
An instruction, command, or duty given to a person or group of people.
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