Marketers Need to Think About the Product Offer as More

question 103

Multiple Choice

Marketers need to think about the product offer as more than just its physical characteristics or its basic service function. Which component includes associated services such as warranties, financing, support, and after-sale service?

• A)augmented product
• B)core customer value
• C)actual product
• D)modified product
• E)core product

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Definitions:

Gender Bias

A predisposition or preconceived notion that leads to unfair treatment or assessment of people based on their gender.

Male Behavior

Actions, attitudes, or responses that are traditionally or typically associated with men or male roles in a society.

Female Behavior

Refers to the patterns of action or conduct that are typically observed or expected from females, influenced by genetic, cultural, and social factors.

Definition of Psychology

The scientific study of the mind and behavior, encompassing various aspects of conscious and unconscious experience as well as thought.