One of the Categories of Products for Which Brand Extension

question 52

Multiple Choice

One of the categories of products for which brand extension is especially logical is

• A)generic goods.
• B)generic services.
• C)commodities.
• D)complementary goods.
• E)licensed brands.

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Definitions:

R&D

Research and Development; activities undertaken by companies or governments in order to innovate and introduce new products or services.

Innovation

The process of creating new products, services, or methods that improve efficiency or provide new benefits.

Distribution Method

Strategies and channels a company uses to deliver its goods or services to consumers.

Inverted-U Theory

A hypothesis suggesting that income inequality will rise and then fall over the course of economic development, forming an inverted U-shape curve.