When Consumers Associate a Brand with a Certain Level of Quality

question 129

Multiple Choice

When consumers associate a brand with a certain level of quality and familiar attributes, allowing consumers to make quick decisions, the brand is

• A)establishing novelty.
• B)the only one the consumer will consider.
• C)reducing delivery costs.
• D)facilitating purchasing.
• E)creating brand dilution.

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Definitions:

Heart Disease

A broad term for any number of conditions affecting the heart's function, which can include coronary artery disease, heart rhythm problems, and heart defects.

Elevated Epinephrine

An increased level of epinephrine (adrenaline) in the body, often as a response to stress, that can enhance alertness and energy.

Tissue Inflammation

A defensive response of body tissues to injury or infection, often causing redness, swelling, pain, and sometimes loss of function.

Type B Personalities

Personality type characterized by a relaxed, patient, and easy-going nature.