Imagine That You Are the Marketing Manager of a Clothing

question 3

Multiple Choice

Imagine that you are the marketing manager of a clothing chain that wants to implement a customer reward and loyalty program. You research the firm Bring Back Buyers Inc., which offers its services to global and boutique clothing retailers to develop and execute these types of programs. Bring Back Buyers Inc. is a company that focuses on

• A)customer relationship management.
• B)building brand awareness.
• C)building brand associations.
• D)increasing perceived value.
• E)increasing brand equity.

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Definitions:

Society Gains

The benefits or improvements experienced by members of a society from economic, social, or environmental changes.

Subsidies

Financial support that governments provide to businesses, individuals, or other governmental entities, usually aimed at economic benefits or promoting certain activities or products.

Ethanol

A biofuel produced from various plant materials, commonly used as a renewable alternative to gasoline.

Market

A place or situation in which buyers and sellers engage in the exchange of goods and services.