When Kraft's Philadelphia Cream Cheese Changed Its Packaging from Round

question 81

Multiple Choice

When Kraft's Philadelphia cream cheese changed its packaging from round to oval to ensure front-facing displays that can't spin and to fit more into the same shelf space, this was a subtle way in which the firm ________ its product.

• A)repositioned
• B)branded
• C)sustained
• D)individualized
• E)privatized

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Definitions:

Whites

Refers to people belonging to groups, primarily of European descent, characterized by lighter skin colors, a major demographic category in racial and ethnic classifications.

Blacks

People of African descent or individuals characterized by dark skin color, often used in discussions of race, culture, and socio-political identity.

Strike Insurance

A financial product or policy designed to support workers financially in the event of a strike, offering compensation for lost wages.

Company Executives

Individuals in senior management positions within a company who are responsible for decision-making and strategic planning.