Skipper Department Stores Has a Loyalty Card and Uses the Customer

question 3

Multiple Choice

Skipper Department Stores has a loyalty card and uses the customer purchase information on this card to identify groups of customers who buy children's clothing, shoes, housewares, and other product categories. They use this data to create special offers in each of these departments. What process is Skipper using?

• A)secondary data analysis
• B)sampling
• C)churn
• D)syndicated data review
• E)data mining

---

Definitions:

Ethical Behaviour

Conduct that is consistent with principles of moral and ethical standards, such as honesty, integrity, fairness, and respect.

Impartiality

Refers to the principle of fairness and neutrality in decision-making and treatment of individuals.

Interactional Justice

A concept in organizational behavior that refers to the quality of interpersonal treatment employees receive as decisions are made, including respect and information exchange.

Dignity

The state or quality of being worthy of honor or respect; an inherent nobility and worth.