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Describe the Characteristics of an Effective Sales Letter

question 40

Essay

Describe the characteristics of an effective sales letter. What are the different ways of gaining attention in the first sentence or paragraph of a sales letter? Describe one way of creating desire for the product in a sales letter.


Definitions:

Midline

A term often used in anatomy to refer to the central line of the body or an organ, dividing it into right and left halves.

Angle

The inclination of two straight lines that meet in a point.

Straight Lines

The shortest distance between two points; a line with no curvature.

Quad-Base

Refers to a cane with four “feet.”

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