The Main Purpose of a Briefing Is

question 6

Multiple Choice

The main purpose of a briefing is

• A) to guide the audience to the right track.
• B) to engage the audience in discussion.
• C) to analyse details of a new proposal at length.
• D) to instruct, inform or persuade the audience to act in a certain way.

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Definitions:

Heuristics

Mental shortcuts or rules of thumb that simplify decision making, often used in problem-solving and decision-making processes.

Rational Calculations

The process of making decisions based on logical reasoning, often assuming that individuals aim to maximize utility or profit.

Behavioral Economists

Researchers and practitioners who study the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions.

Human Brain Modularity

Refers to the concept that the human brain is composed of specialized regions or modules that have distinct functions.