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Before an organisation develops an effective customer engagement strategy, it must
Budget Deficit
A budget deficit occurs when a government's expenditures exceed its revenues over a specified period, leading to a need for borrowing or using saved reserves.
Energy Prices
The cost of purchasing energy sources such as oil, gas, coal, and electricity, which can fluctuate based on demand, supply, geopolitical stability, and environmental policies.
Economic Contraction
A decline in national output as measured by GDP, often leading to higher unemployment and lower spending.
Multiplier Size
The ratio of change in the economic output to the initial change in spending or investment that brought it about, indicating the scale of impact on the economy.
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