Which of the Following Indicates the Extent to Which Customers

question 45

Multiple Choice

Which of the following indicates the extent to which customers are committed to an organisation's products or services and the strength of customers' predisposition to select one brand over another?

• A) Customer satisfaction
• B) Customer engagement
• C) Customer loyalty
• D) Customer communication

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Definitions:

R&D Spending

Financial investments allocated towards research and development activities with the aim of advancing innovation, creating new products, or improving existing ones.

Imitation

The act of mimicking or replicating someone else's actions, strategies, products, or behaviors.

Innovative Product

A new or significantly improved good or service that offers unique benefits or solves problems in a novel way.

Brand-Name Recognition

The extent to which a consumer can accurately identify a brand based on visual or auditory cues.