Customer Loyalty Is Built as Customers' Needs Are Met

question 12

True/False

Customer loyalty is built as customers' needs are met.

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Definitions:

Sales Puffery

Exaggerated or promotional statements made by sellers about a product or service, which are subjective and not legally binding.

Warranties

Guarantees issued to a purchaser by a manufacturer or seller regarding the condition of a product and the provision of repairs or replacements within a certain period.

Potential Buyer

An individual or organization that has shown interest in purchasing a product or service but has not yet made a commitment.

Breach of Warranty

The violation of an explicit or implied promise that a product or service adheres to certain specifications or standards.