Examlex
Communication is generally defined as:
Value
The importance, worth, or usefulness of something, perceived by individuals or markets, often influencing decisions and preferences.
Integrated Supply Chain
An Integrated Supply Chain is a coordinated system where all the processes involved in producing and delivering a product to the consumer are linked to reduce costs and improve efficiency and customer satisfaction.
Relationship-based
An approach focusing on building and maintaining positive connections with individuals or entities.
Push-Pull Strategy
A marketing strategy that combines both push tactics, aimed at directly influencing distributors or retailers, and pull tactics, aimed at enticing consumers towards the product.
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