The Three Objectives of Public Relations Provided by Baskin, Aronoff

question 38

Multiple Choice

The three objectives of public relations provided by Baskin, Aronoff and Lattimore (1997) are to

• A) create information, disseminate information and monitor information.
• B) maintain positive opinion, neutralise hostile opinion and create opinion where there is none.
• C) make an image, monitor the image and modify the image.
• D) create information, modify images and neutralise hostile opinions.

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Definitions:

Exemplifies Authentic Leadership

Demonstrates the qualities of genuine, transparent, and ethical leadership, focusing on openness, self-awareness, and integrity.

Authentic Leadership Outcomes

describe the results or impacts that stem from the practice of authentic leadership, including increased trust, engagement, and performance among followers.

Prescribed Leadership Behaviors

Expected or recommended actions and attitudes designated by theories or models for leaders to accomplish organizational goals.

Research Data

Information collected systematically for the purpose of analysis and interpretation in order to generate new knowledge or validate existing theories.