The Three Objectives of Public Relations Provided by Baskin, Aronoff

question 38

Multiple Choice

The three objectives of public relations provided by Baskin, Aronoff and Lattimore (1997) are to

• A) create information, disseminate information and monitor information.
• B) maintain positive opinion, neutralise hostile opinion and create opinion where there is none.
• C) make an image, monitor the image and modify the image.
• D) create information, modify images and neutralise hostile opinions.

---

Definitions:

Fair Value

The expected proceeds from an asset sale or the financial commitment for a liability shift in an orderly engagement among market participants at the time of determining value.

Loss on Acquisition

A financial loss that occurs when the cost to acquire a company or asset exceeds its fair value.

Gain on Sale

The profit realized from the sale of assets that exceeds the book value of those assets.

Other Comprehensive Income

Income that is not included in net income, including items that are not realized, such as foreign currency translation adjustments and unrealized gains or losses on investments.