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Effective Public Relations Campaigns Focus on the Organisation Rather Than

question 37

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Effective public relations campaigns focus on the organisation rather than the market.


Definitions:

Principal

In finance, this term refers to the original sum of money invested or loaned, not including any interest or dividends. In law, it can also mean the main party to a transaction.

Agent

An individual or entity authorized to act on behalf of another person or entity, known as the principal, in transactions, negotiations, or other legal matters.

Joint And Several Liability

A legal term indicating that each party involved is individually responsible for the entire debt or obligation, as well as collectively with the other parties.

Agent's Torts

Refers to wrongs committed by an agent acting on behalf of a principal that can lead to liability for the agent and potentially the principal.

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