Public Relations (PR) Is Concerned with

question 4

Multiple Choice

Public relations (PR) is concerned with

• A) the range of organisational activities required to keep a customer satisfied.
• B) creating the organisation's public presence and influencing its publics to take some course of action.
• C) marketing your image and building your organisation's structural base.
• D) ensuring employees of the company are satisfied with the way business is conducted.

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Definitions:

Opportunity Costs

The loss of potential gains from other alternatives when one alternative is chosen.

Target Cash Balance

The optimal amount of cash a company sets as a goal to maintain for operational and contingency needs.

Lockboxes

Special post office boxes set up to intercept and speed up accounts receivable payments.

Accounts Receivable

The sum of money that customers owe to a company for products or services that have been provided but not yet compensated for.