The Key Benefit of Adopting a Two-Way Symmetrical Approach to Public

question 70

Multiple Choice

The key benefit of adopting a two-way symmetrical approach to public relations is

• A) that potential problems or hostile attitudes are identified before they become issues.
• B) that it requires less resources than other models.
• C) that it promotes balance between an organisation and its publics.
• D) the ability to promote products and services directly to customers.

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Definitions:

Measures of Reliability

Statistical tools used to assess the consistency and accuracy of data or measurement instruments over time.

Central Tendency

A statistical measure that identifies the central or typical value of a dataset, such as the mean, median, or mode.

Correlation Analyses

A statistical process used to evaluate the degree to which two variables are related or move together.

Paraphrase Method

The technique of expressing the meaning of something written or spoken using different words, especially to achieve greater clarity.