Simplicity and Low Cost Are Two Advantages of the MBWA

question 16

True/False

Simplicity and low cost are two advantages of the MBWA assessment technique.

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Definitions:

Personal Significance

The importance or relevance of something to an individual, often based on personal values, beliefs, or experiences.

Social Significance

The extent to which something is perceived as important or meaningful within a society or social group, often influencing trends and behaviors.

Involvement

The personal, financial, and social significance of the decision being made.

Low-involvement Products

Goods and services that require minimal thought and effort from the consumer before being purchased, often due to their low cost or frequent use.