Joanna Makes a Reservation with the Front Desk of the 5-Star

question 13

Multiple Choice

Joanna makes a reservation with the front desk of the 5-star Elizabethan Hotel. The Front desk then informs her that the steak house owned by the hotel is also 5-star and has limited reservations left for tonight. She asks Joanna if she would like to make a reservation. This is an example of?

• A) up-selling
• B) cross-selling
• C) profit management
• D) yield management

---

Definitions:

Physiological Needs

Fundamental physical requirements for human survival, such as food, water, shelter, and sleep, considered as the base of Maslow's hierarchy of needs.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow in his 1943 paper, detailing a five-tier model of human needs, from basic (physiological) to advanced (self-actualization).

Leadership

The act of guiding or influencing a group towards the achievement of goals, involving vision, inspiration, and direction.

Influencing

Refers to the capacity or power to affect others' views, behavior, or decisions, often used within leadership, marketing, and social interaction contexts to achieve desired outcomes.