Hospitality Managers Need to Know About the Information-Processing Capabilities of the Brain

question 55

Multiple Choice

Hospitality managers need to know about the information-processing capabilities of the brain to

• A) describe the capacity of the organization to process information
• B) determine the size of the organization's management information systems department
• C) avoid overtaxing the guest's mental capacity to comprehend the environment
• D) describe the service environment to phone callers curious about it

---

Definitions:

Marketing Opportunities

Situations in which a company can capitalize on conditions in the marketplace to launch new products or increase sales of existing products.

Promotion Strategy

The plan for using various marketing tools and techniques to reach and convince potential consumers to buy a product or service.

Chili Eating Contest

A competitive eating event where participants consume chili peppers in a given period, often judged by quantity eaten or the heat of the chilis.

In-Store Demonstrations

Live presentations of a product's features and benefits, typically performed in a retail setting to encourage purchases.