Successful Yield Management Is Best Described as

question 65

Multiple Choice

Successful yield management is best described as

• A) making sure that every room in the hotel is sold at full price or rack rate
• B) maximizing utilized restaurant food and minimizing wasted food
• C) managing the sale of capacity units to maximize their profitability
• D) ensuring value is more than cost

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Definitions:

Integrated Marketing

A strategy that combines different marketing methods such as advertising, sales promotion, and social media for a cohesive campaign.

Direct Mail

A form of marketing that involves sending promotional material directly to potential customers through mail.

Distribution

The process of making a product or service available for the consumer or business user that needs it, which may involve transporting and selling goods through various channels.

Missionary Selling

Indirect form of selling in which the representative promotes goodwill for a company or provides technical or operational assistance to the customer.