The Techniques of Persuasion Include

question 13

Multiple Choice

The techniques of persuasion include

• A) social, security and psychological appeals.
• B) historical, theoretical and economic appeals.
• C) a rhetorical mix, a features-benefits mix and appeals to emotion.
• D) a mix of logical arguments and emotional appeals that influence changes in behaviour.

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Definitions:

Equity Method

The equity method is a type of accounting used for investments, where the investment is initially recorded at cost and subsequently adjusted to reflect the investor's share of the net assets of the investee.

Noncontrolling Interest

The portion of equity (ownership) interest in a subsidiary not attributable to the parent company.

Intra-Entity Asset Transfers

Transactions involving the transfer of assets between divisions or units within the same company.