Provision of 'Desired Service' Increases Satisfaction But, in the Long

question 27

True/False

Provision of 'desired service' increases satisfaction but, in the long run, customers may become used to it and consider it 'expected service'.

Recognize the ethical considerations in marketing research.

Grasp the importance of proper communication of marketing research findings to stakeholders.

Comprehend the design and execution of experiments in marketing research to infer causality.

Understand the use of social media and sentiment mining in gauging consumer perceptions and responses.

---

Definitions:

Direct Labor Hours

The accumulated hours that employees dedicated to the manufacturing process or service provision have worked.

Fabrication Department

A specialized sector within manufacturing focusing on the construction and assembly of product parts or components.

Assembly Department

A section of a manufacturing facility where components are put together to form a finished product.

Single Plantwide Factory Overhead Rate

A single rate used to allocate factory overhead costs to products, calculated by dividing total overhead costs by a base, usually total direct labor hours or machine hours.